2018 NRHA Conference Presentation

Sep. 27, 2018

Join Legato Healthcare Marketing on September 27th (9 a.m.) at NRHA's Critical Access Hospital Conference. Horizon Health Marketing Manager Erin Frank will present with Legato Healthcare Marketing President Mike Milligan, "Fixing Up Your Brand."

With detailed research processes, community and board involvement, and strategic thinking, Horizon Health:

  • Gained internal and community support for an initially unpopular name change and rebrand.
  • Initiated community outreach to build optimism and goodwill.
  • Found new paths to growing patient volumes across all service lines, particularly their rural clinic primary care.
  • Expanded service lines to reduce outmigration to competitors.

A combination of a solid internal structure and groundwork for the best possible foundation has positioned Horizon Health for success for decades to come. Join us at NRHA to learn how you can do the same for your healthcare organization!

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Horizon Health is a 25-bed hospital in Paris, Illinois that used rebranding and other growth strategies to achieve higher patient volumes, an expanded market share, and a revenue increase of 24% and 57% at its two clinics.

Website by: Craig Erskine